Shanghai Tang, China’s first luxury brand: From nostalgic to Chinese contemporary chic
Founded in the mid-90s, Shanghai Tang stores were initially set up as an unusual emporium offering memorabilia and vibrant, colourful clothing inspired by 1920s-era Shanghai fashion. Targeted towards western tourists, the original offerings were not scalable enough for sustainable growth, particular...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/129 https://cmp.smu.edu.sg/case/2811 |
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| Institution: | Singapore Management University |
| Language: | English |