Contextual Effects of Product Line Pricing
Two important considerations in designing a product line are depth of the line, as represented by the lowest and highest price end-points, and naming of the members of the line (whether the same brand name is shared by all members of the line). It is hypothesized that product line members will benef...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1995
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2028 https://biblioteca.universia.net/ficha.do?id=5664807 |
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| Institution: | Singapore Management University |
| Language: | English |