Gleaning Marketing Intelligence from the Sales Force
An examination is conducted of the relationships between particular managerial practices and qualities of soft intelligence information provided by the sales forces of firms responding to a mail survey. The hypotheses explored were formulated from a review of the literature and anecdotal data. Among...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1993
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2300 https://doi.org/10.1108/eb010246 |
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| Institution: | Singapore Management University |
| Language: | English |