Contextual Effects on the Revision of Evaluative Judgements: An Extension of the Omission Detection Framework
When consumers are presented with negative information about a brand that they have evaluated positively earlier, the extent to which they change their initial evaluation may depend on the formats in which information is presented (non-comparative vs. comparative) at the two stages. In four experime...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
1999
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/2387 https://ink.library.smu.edu.sg/context/lkcsb_research/article/3386/viewcontent/ContextualEffectsEJudgements_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |