Teaching Public Relations to Students with a Confucian Cultural Background
This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are iden...
محفوظ في:
| المؤلف الرئيسي: | |
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| التنسيق: | text |
| اللغة: | English |
| منشور في: |
Institutional Knowledge at Singapore Management University
2012
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/lkcsb_research/3347 https://ink.library.smu.edu.sg/context/lkcsb_research/article/4346/viewcontent/HalffGConfucianBackground.pdf |
| الوسوم: |
إضافة وسم
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| المؤسسة: | Singapore Management University |
| اللغة: | English |