Kill a brand, keep a customer
Kill a Brand, Keep a CustomerMost brands don't make much money. Year after year, businesses generate 80% to 90% of their profits from less than 20% of their brands. Yet most companies tend to ignore loss-making brands, unaware of the hidden costs they incur.That's because executives believ...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2003
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| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5185 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6184/viewcontent/KillBrandKeepCustomer_2003_HBR_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |