Examining the impact of destructive acts in marketing channel relationships
In virtually all marketing channel relationships, one of the parties eventually will engage in an action that another channel member considers potentially destructive for the relationship. How a particular channel member reacts to such an act has implications for the long-term viability and success...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2001
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5189 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6188/viewcontent/ExaminingDestructiveActsMarketingChannel_2001_pv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |