Mirror, mirror on the retail wall: Self-focused attention promotes reliance on feelings in consumer decisions
The authors propose that increased attention that consumers pay to themselves promotes relative reliance on affective feelings in making decisions. This hypothesis was tested in a variety of consumption domains and decision tasks, including real-life, consequential charitable donations. Consistent s...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5788 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6787/viewcontent/Mirror_Mirror_2018.pdf |
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| Institution: | Singapore Management University |
| Language: | English |