Hedonic Valuation of Online Game Participation
We use hedonic valuation to establish a basis for valuing the time a user participates in an online gaming community. We distinguish between utilitarian and hedonic value. Our application involves elements of both utilitarian and hedonic value, however, the latter is much more important. We use an e...
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Main Authors: | KAUFFMAN, Robert J., KIM, Kwansoo, YOO, Byungjoon |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2012
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Online Access: | https://ink.library.smu.edu.sg/sis_research/1747 https://ink.library.smu.edu.sg/context/sis_research/article/2746/viewcontent/p290_kauffman.pdf |
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Institution: | Singapore Management University |
Language: | English |
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