Push or Pull? A Website's Strategic Choice of Content Delivery Mechanism
Really simple syndication (RSS) technology enables an alternative delivery mechanism for online content. Instead of waiting passively for users to pull online content out, websites can push it to potential users through RSS. This is expected to significantly affect user behavior, website profitabili...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/2441 https://ink.library.smu.edu.sg/context/sis_research/article/3441/viewcontent/Push_or_Pull_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |