CUSTOMERS PERCEPTION OF PREPAID CELLULAR OPERATORS SERVICE QUALITY AND MARKET SEGMENTATION
Technological advancements in this globalization era causes its easier to fulfill humans needs in communicating. This is also marked by higher competition in the telecommunication industry, especially the prepaid cellular which is considered very practical in use. <...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/21881 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |