IDENTIFY THE DOMINANT FACTOR OF EMPLOYER BRANDING IN START-UP COMPANY: STUDY CASE TRAVELOKA & TOKOPEDIA
Employer branding is the company image as a ‘great place to work’ in the mind of current potential employee and current employee. Employer branding is strategy to promote a company by creating positive image in order to communicate with job applicants, new employees, and existing employees. Target o...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/24362 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |