ANALYSIS ON BUYERS AND CONSUMERSâ PERSONA ON BUYING PREFERENCES TOWARDS LCGC CARS
There is a clear trend of LCGC vehicle from 2014 to 2020, LCGC is predicted to seize MPV market share. MPV, being the most adaptive car of all had earned the largest market share for its functionality but had been recently overshadowed by the new trend and demand of LCGC cars. Customers are now d...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41028 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |