PROPOSED MARKETING STRATEGY FOR PT. CITILINK INDONESIA TO CAPTURE MILLENNIALS AIR TRAVELER
Citilink Indonesia is a low cost carrier as subsidiaries of Garuda Indonesia. Started as Garuda Indonesia’s business unit, Citilink Indonesia has operated independently as of 2012. Since then, it committed to always striving for excellence in order to be a world class LCC and the most admired in...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/44146 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |