INSTAGRAM CONTENT STRATEGY FOR BRANDING AND ENGAGING CUSTOMER USING ANALYTICAL HIERARCHY PROCESS (CASE STUDY: DHYS DAILY)
The advancement of internet produces social media as communication media which changes the way of people to communicate to others. Instagram has been one of the most popular social media. The migration of people to use Instagram also affected the business industry, including fashion industry. Instag...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46905 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
