BUSINESS STRATEGY FORMULATION FOR PUBLISHING COMPANY: A CASE STUDY OF ITB PRESS
With emergence of technological and social change, rivalry between firms in the publishing industry is becoming more intense. Number of publishers in Indonesia keeps increasing, while switching cost of customer is low. ITB Press has a volatile revenue, where they experienced revenue decrease in 20...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/50914 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |