DEVELOPING COMMUNAL COFFEE INDONESIA MARKETING PLAN BASED ON BUYER PERSONA
Globally, we are welcoming the industry 4.0, a technological advancement that resulted in the easiness to gather and analyzed big data. This advancement of industry also bring the need of advancement in marketing process. There are changes in the consumer’s habit and preference, hence the term Marke...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/52135 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
