DETERMINATION OF ALTERNATIVE RETAIL LAYOUT USING MARKET BASKET ANALYSIS A CASE STUDY AT MAGA SWALAYAN

Background and Purpose. Retail is a commercial activity that involves selling goods or offering services directly to end consumers. The comfortable atmosphere makes retail and minimarkets as the leading choice for Yogyakarta people to shop. Retailers satisfy consumer demand by balancing inventor...

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Bibliographic Details
Main Author: Nur Hana Kurnia, Desi
Format: Theses
Language:Indonesia
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Online Access:https://digilib.itb.ac.id/gdl/view/53098
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Institution: Institut Teknologi Bandung
Language: Indonesia

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