PROPOSED MARKETING STRATEGIES OF KOPI BON DURING PANDEMIC COVID-19 (CASE STUDY: KOPI BON)
The rise of pandemic COVID-19 since March 2020 has disrupted various entities. Not to mention that the business operational activities from Small Medium Enterprises (SMEs) to big corporation also got impacted by the tremendous repercussions conceived by the pandemic. Therefore, the overall cust...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/54861 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |