THE IMPACT OF WOMEN IMAGERY ON ADVERTISEMENT TOWARDS PURCHASE INTENTION OF POCARI SWEAT
Advertisement has been important to share companies’ values and perceptions. Though the portrayal of women in advertising is often shown with common fundamental characteristics. With Indonesia’s relatively conservative views on gender, and Pocari Sweat’s often use of women as the dominant charact...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/56632 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
