DEVELOPING MARKET ENHANCEMENT STRATEGY TO SUPPORT MARKET EXPANSION IN B2B SEGMENT: CASE STUDY OF PT RUMA INDONESIA DIGITAL
PT Ruma Indonesia Digital (Ruma.Id) is a company that was founded and initiated by Umawar Investment Group which has the business model as the integrated service and marketing platform to connect the developer and first home buyers in the B2C markets. The root trigger for this market expansion is th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/60941 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |