WHAT FACTORS THAT COULD INFLUENCE REPURCHASE INTENTION OF VIDEO GAMES
The aim of this study is to investigate the underlying factors that could lead to customer intention to repurchase video game. The study followed a model based on the improved theory of Technology Acceptance Model using perceived enjoyment and perceived ease of use variables, along with the theor...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61054 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |