PROPOSED MARKETING STRATEGY FOR INITIATION DEVELOPMENT AND INCREASE SALES PERFORMANCE (CASE STUDY: M COFFEE)
The coffee industry has been identified as entering the fourth wave milestones, where the market size of coffee shops has increased, and many new brands have expanded to open hundreds of branches with the concept of coffee to go (take-away). The younger generation has embraced the fourth wave of cof...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61100 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |