THE INFLUENCE OF SOCIAL MEDIA MARKETING AND DIGITAL TEXTILE PRINTING ON CONSUMER ENGAGEMENT: A STUDY OF INDONESIAN BATIK INDUSTRY
The Indonesian batik industry is undergoing technological-oriented changes, namely utilization of social media marketing and digital textile print strategies. Consumers argue that it threatens the traditional batik’s cultural sustainability and alters the original quality and storyline. The purpo...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61109 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |