PROPOSED NEW POSITIONING AND OMNICHANNEL STRATEGY OF LOCAL FRAGRANCE (CASE STUDY: HOUSE OF MEDICI)
Local product brands are growing rapidly and many new brands are emerging with quality that is competitive with foreign brands. This indicates that there is intense competition in the local cosmetic product industry. According to a consumer survey by Deloitte in 2018, it still shows that local produ...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/63140 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |