THE IMPACT OF THE COLLABORATION BETWEEN UNIQLO AND JAPANESE ANIME/MANGA FOR ITS UT COLLECTION TOWARDS BRAND LOYALTY IN INDONESIA
Fast fashion brands are encouraged to keep innovating new brand experiences to stay competitive in the market. UNIQLO is one of the four major players in the worldwide fast fashion industry. However, UNIQLO’s sales record is still inferior to its two major competitors. In 2013, UNIQLO started to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/66747 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |