THE INFLUENCE OF VALUE-BASED MARKETING IN GENERATION Z TOWARDS SUSTAINABLE CONSUMPTION FOR ENVIRONMENTALLY FRIENDLY PRODUCT OF PERTIWI
Plastic waste in Indonesia amounts to 66 million tons per year, making it a difficult challenge to manage. In terms of the amount of plastic waste currently being dumped into the South China Sea per person (0.52 kg/person/garbage), Indonesia is currently ranked second in the world. These problems...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67075 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |