FACTORS AFFECTING ONLINE BUYING BEHAVIORS IN TOKOPEDIA: ASSESSMENT USING FFF MODEL
Increased convenience of commerce for both sellers and buyers can be attained with the utilization of online shopping platforms. The e-tailing or e-commerce is a form of retail from increased use and spread of internet. Novelty and different aspects of buying behaviors in online shopping necessitate...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68324 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |