STUDY OF INTEGRATED MARKETING COMMUNICATION (IMC) CREATIVE IDEAS OF BT BATIK TRUSMI
Batik as a clothing need is often affected by trends, so batik producers must strive to create creative batik products. Currently, many batik fashion brands offer batik products with characteristics representing regional culture, one of which is BT Batik Trusmi. An identity design process accompa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68403 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |