VALUE-BASED BEHAVIORAL ANALYSIS ON CONSUMER’S PURCHASE DECISION IN USING ONLINE FOOD DELIVERY PLATFORMS

VALUE-BASED BEHAVIORAL ANALYSIS ON CONSUMER’S PURCHASE DECISION IN USING ONLINE FOOD DELIVERY PLATFORMS

The following research has purpose to identify the behavior analysis of consumer purchase decisions in using Online Food Delivery platforms. This research came from a problem which was appeared from the high competition In the Era Covid-19 pandemic especially for merchant in the culinary sector made...

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Bibliographic Details
Main Author: Ramadhani, Tiara
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/70061
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Institution: Institut Teknologi Bandung
Language: Indonesia

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