INTEGRATED MARKETING COMMUNICATION STRATEGY FOR COSMETIC RETAIL COMPANY: A STUDY OF NEW CENTRAL PALU
New Central Palu is non-food modern retail store located in Palu, Central Celebes. It sells wide range of products with cosmetic as the main product. Currently, New Central Palu experiences stagnant sales and lack of awareness. Therefore, this study aims to identify the problems and propose integrat...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71681 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |