PROPOSED MARKETING STRATEGY TO INCREASE SALES FOR DISTRIBUTOR LIQUEFIED PETROLEUM GAS COMPANY (CASE STUDY: PT. LEMBANG ABADI INDAH)
Liquefied petroleum gas (LPG) demand has increased every year since the government implemented a policy to convert kerosene to gas. It continues to increase in the last 10 (ten) years. from 2011-2021. Increases in LPG consumption signifies that public demand is getting higher, in industrial, comm...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/71982 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |