A MANAGERIAL PERSPECTIVE OF CO-BRANDING STRATEGY IN INDONESIAN FASHION INDUSTRY, CASE: TEGEP BOOTS, ELHAUS, AND POT MEETS POP XOXO
Currently, Indonesia's fashion industry subsector is showing a good potential. One of the potential is emerging collaboration between designer and fashion industry players. Co-branding is one of the most common strategies of collaboration in the fashion industry. In Indonesia, only a few first...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72470 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
