PROPOSED MARKETING STRATEGY TO INCREASE SALES (STUDY CASE: OUROMATICA FRAGRANCE)
Nowadays, Indonesian local brands are expanding quickly and the quality of the products are able to compete with other world-renowned brands. Most local brands have their own uniqueness and variety of choices that differentiate one from another. One of the local products that is currently on the ris...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75792 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |