THE IMPACT OF BRAND IMAGE, BRAND AWARENESS, AND CONSUMER ETHNOCENTRISM ON THE PURCHASE INTENTION OF YOUTH FOR LOCAL FOOTWEAR BRANDS IN BANDUNG
Recently, Bandung has seen an increase in popularity for local footwear brands, particularly among younger people. As a result of the COVID-19 pandemic, local footwear manufacturers saw a decline in their overall sales. In the year 2020, Indonesia ranked third in the world in terms of the total numb...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77443 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
