INDONESIAN CONSUMERS INFLUENCED IN PURCHASE INTENTION TOWARDS KOREAN FOOD PRODUCTS
This thesis looks at the variables that affect Indonesian customers' decisions to buy Korean food goods, with a particular emphasis on the effects of K-pop, the Korean image, country of origin, and halal awareness. The study intends to shed light on the preferences and attitudes that influence...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78162 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |