EXAMINING INFLUENCER MARKETING CAMPAIGN TO PURCHASE DECISION IN ONE OF INDONESIAN READY-TO-EAT SAUSAGE PRODUCT
In the contemporary digital era, platforms such as TikTok have become ubiquitous in the daily lives of individuals globally, serving as a pivotal channel for brand owners and marketers to exhibit their products or services to prospective consumers. Influencers and content creators, regarded as autho...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/81619 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |