BUILDING CUSTOMER ACQUISITION STRATEGY FOR PT PILAR HIJAU MADANI
PT Pilar Hijau Madani, a leading billboard advertising company in Bogor since 2003, faces challenges in leveraging its billboards to attract new customers. This case study examines the current state of PT Pilar Hijau Madani's billboards, identifies areas for improvement, and formulates strategi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84060 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |