MODEL DEVELOPMENT OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) STRATEGY BASED ON CUSTOMER ENGAGEMENT AND ORGANIZATIONAL CRM CAPABILITIES WITH A CASE STUDY OF PT. EIGERINDO MULTIPRODUK INDUSTRI
CRM technology adoption is predicted to increase until 2030. However, the majority of companies that implement CRM experience failure, in the form of dissatisfaction with the results of CRM implementation compared to the costs spent. This can be prevented by formulating a CRM Strategy that fits t...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85030 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |