Factors affecting branding strategy in FMCG industry - Vietnam
Brand management involves many aspects, and the most fundamental aspect is to decide what kind of brand architecture because it is not a purely theoretical concept, but also an decisive management concept. If firms can not confirm their own brand architecture, it will lead to misallocation of resour...
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Main Authors: | Nguyen, Hoai Quyen, Bui, My Trinh |
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其他作者: | ĐHQGHN - Khoa Quốc tế |
格式: | Final Year Project |
語言: | English |
出版: |
H. : ĐHQGHN
2020
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在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/97937 |
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