The impact of brand knowledge on online purchase intention of Apple smartphones: As moderated by perceived trust and social commerce constructs
The smartphone industry is borne out of rapid technological innovation that strives to keep up with customer demands. Two major technological platforms dominate this space in the form of the Android and Apple operating systems. The former gives the user vast freedom in exploring the potential of the...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2022
|
| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdb_dsi/51 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1085/viewcontent/The_Impact_of_Brand_Knowledge_on_Online_Purchase_Intention_of_App2_Redacted.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | De La Salle University |
| Language: | English |