The impact of brand knowledge on online purchase intention of Apple smartphones: As moderated by perceived trust and social commerce constructs

The smartphone industry is borne out of rapid technological innovation that strives to keep up with customer demands. Two major technological platforms dominate this space in the form of the Android and Apple operating systems. The former gives the user vast freedom in exploring the potential of the...

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書目詳細資料
Main Authors:	Carandang, John Christian Linatoc, Raganas, Tiffany Cua, Reyes, Krissalie M., Sy, Nixon L.
格式:	text
語言:	English
出版:	Animo Repository 2022
主題:	Brand choice Halo effect (Brand choice) Electronic commerce Marketing
在線閱讀:	https://animorepository.dlsu.edu.ph/etdb_dsi/51 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1085/viewcontent/The_Impact_of_Brand_Knowledge_on_Online_Purchase_Intention_of_App2_Redacted.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University
語言:	English

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