Perceived values as determinants of in-app purchase intentions in mobile games
Despite the growing use of mobile game applications, revenue in-app mobile game purchases remain relatively small in percentage. Little information is available on the motivation of mobile game players to spend in-game applications. This paper explores the determinants of in-app purchases using the...
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| Main Authors: | , , , |
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| Format: | text |
| Published: |
Animo Repository
2019
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/faculty_research/11714 |
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| Institution: | De La Salle University |