Heuristic approach to understanding sexual symbolism in advertising.
This research has as its objective the verification that phallic symbolism in advertisements does appeal to consumers on a subconscious level if, and only if, the setting of the advertisement is an appropriate, romantic setting. We report two studies; a preliminary and a main, cross-cultural study,...
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Main Authors: | Goh, Wee Ni., Han, Li Ann., Yeo, Nancy Mei Ling. |
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Other Authors: | Marshall, Roger |
Format: | Final Year Project |
Published: |
2008
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/10890 |
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Institution: | Nanyang Technological University |
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