Believe it or not? a study of the perceived credibility of print sources and Internet among Singaporeans.
A study of the way consumers perceive information gleaned from the World Wide Web
Saved in:
Main Authors: | Loy, Lilia., Seow, Jin Kiat. |
---|---|
Other Authors: | Marshall, Roger |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/11044 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
by: Goh, Sek Hong., et al.
Published: (2008) -
Believe it or not? : a field study of the perceived credibility of strongly and weakly-branded print and Internet sources.
by: Koh, Pauline Wee Yan., et al.
Published: (2008) -
Banner advertising on the Internet
by: Ng, Hock Yam, et al.
Published: (2008) -
Cross-cultural differences in comparative advertising : the Singaporean and American perspectives.
by: Lim, Keeva Wan Hup., et al.
Published: (2008) -
Comparing the effectiveness of Internet advertising to other IMC mix components.
by: Tan, Dai Shij.
Published: (2008)