Groove for your heart : together, it's not that heart

• Main Authors: Gooi, Jia Hui, Hari Kishan Ramesh Kumar, Tan, Marcus Teng Shawn, Thong, Sarah Yuan Yu
• Other Authors: Kim Hye Kyung
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Promotional communication
• Online Access: https://hdl.handle.net/10356/137454
• Institution: Nanyang Technological University

Groove for Your Heart is Singapore’s first heart disease prevention campaign targeting women in their menopausal years (45 to 65 years old). Heart disease is the leading cause of death for women in Singapore, accounting for 27.2% of female deaths. Despite this alarming trend, studies have revealed t...