A temporal study of the effects of online opinions : information sources matter
This study examines when and why online comments from different sources and platforms influence a movie’s box office receipts over time. Premised on the theory of information search, we hypothesize that consumers are more likely to engage in active search in the early stages of a movie’s release due...
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| Main Authors: | , , |
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| 其他作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
2020
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| 主題: | |
| 在線閱讀: | https://hdl.handle.net/10356/142489 |
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