The differential effects of psychological distance on the influence of presumed media influence model
The influence of presumed media influence (IPMI) model postulates that media viewers react to media content based on their presumption of influence of the content on other media viewers (“others”). Past studies examined the differential influence of presumption of media influence on proximal others...
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Main Author: | Goh, Tong Jee |
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Other Authors: | Shirley S. Ho |
Format: | Thesis-Doctor of Philosophy |
Language: | English |
Published: |
Nanyang Technological University
2023
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/166531 |
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Institution: | Nanyang Technological University |
Language: | English |
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