Bro-tect your skin: an applied research study on sunscreen usage amongst men in Singapore
Bro-tect Your Skin is an applied communications research project presenting a new area of study in sunscreen marketing research. We test the effectiveness of advertising messaging trends—language variation (Singlish or Standard English) and attribute type (hedonic or utilitarian)—in enhancing sunscr...
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Main Authors: | Lim, Jocelyn Yan Jia, Chan, Grace Wen Min, Puan, Xin, Goh, Charmaine Chan Mi |
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Other Authors: | Sonny Ben Rosenthal |
Format: | Final Year Project |
Language: | English |
Published: |
Nanyang Technological University
2024
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Subjects: | |
Online Access: | https://hdl.handle.net/10356/174396 |
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Institution: | Nanyang Technological University |
Language: | English |
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