Uncovering motivations and consumer profiling of female blogshoppers in Singapore.

• Main Authors: Tan, Wei Qiang., Tan, Yi Wei., Arivalagan Adamson.
• Other Authors: Nanyang Business School
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Consumer behaviour
• Online Access: http://hdl.handle.net/10356/43923
• Institution: Nanyang Technological University

Blogshops, as a subset of online shopping, cannot be ignored in Singapore due to the growing importance of it as a viable channel to sell goods. As this aspect of online shopping is relatively new and unique to Singapore, few research have been done on it. This paper thus seeks to understand what bl...